When you’re Behavior Designing a program, make sure you consider (and test) all the available communication channels.

Despite the hype, new years is the worst time of year to be making big behavior changes. Here’s why.

We humans are always trying to fit our experience into some kind of narrative that helps us make sense of things. Unfortunately, reality rarely has a nice, neat narrative. So we end up with gaps between reality, and the stories we tell ourselves about reality. This is a challenge that creates a powerful opportunity.

I recently went through a couple of months with a terrible back problem resulting in physical therapy and a back procedure (out-patient). Of course, I can’t help but look at all my experiences through a behavior design perspective! And, as usual, I heard from my physical therapists that they have a really tough time getting

Ages ago, we raised funding and built the first behavior change, social network. What was once looked at as a strange, new idea, has now become so common I can’t even count the number of behavior change apps available. At the time we still had some people saying, “You’ll never get people on the internet

As GoalTribe, Suruchi and I built the first Facebook fitness behavior change app. It was called “The 30 Day Fitness Challenge” and leveraged game mechanics. We launch this during the last days of GoalTribe, during a challenging time when Facebook admitted to having the worst API stability ever. It was showing great promising, but in